La Bonne Brosse - SKI DIARIES
feb. 2026
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Inside look at designing outside the box
For the latest La Bonne Brosse campaign, we imagined a winter escape inspired by vintage ski holidays and their slightly kitsch postcard charm.
Playing with layered photo collages, we recreated the nostalgic aesthetic of alpine souvenirs — sun flares on snowy peaks, bold typography, saturated colors and playful compositions. A tongue-in-cheek nod to the classic ski postcard, reinterpreted through a contemporary lens.
The campaign unfolds like a visual diary from the mountains, blending humor, elegance and graphic experimentation.
