La Bonne Brosse "Love my dog"

For the launch of La Bonne Brosse’s dog brush at Le Bon Marché, we conceived a campaign built around the playful concept “Like dog, like owner.”

The idea celebrates the instinctive resemblance between pets and their humans — in attitude, style and spirit. We created a dedicated pattern for the brush, designed as a visual signature of the collaboration, echoing both elegance and character.

From casting to styling, artistic direction and photography, we produced the full campaign shoot — shaping a refined yet spirited visual narrative that reflects the unique dialogue between dog and owner.

A cohesive creative universe, expressed across product, imagery and storytelling.