TUSERASBEAU

Founded in 2013 by Clémentine Colombel Primault, a graduate of ESAG Penninghen (Paris, 2009), Tu seras beau is an independent creative studio led by a creative couple—united in life and work, Clémentine and Guillaume Primault.
Coherence is our creative principle.
We conceive brands as complete universes, where strategy, identity, artistic direction, storytelling and imagery form a single, seamless narrative. Each element reinforces the whole, ensuring clarity, desirability and long-term consistency across every touchpoint.
Over the years, we have supported brands from initial concept to full expression. We shaped the visual universe of Oh My Cream during a key phase of growth, building a cohesive and distinctive identity. Since 2023, we have also been working with La Bonne Brosse.
Every project is designed to tell a consistent story with lasting impact.









